Bee Cheng Hiang
Sep 2026 · Graded Attested · Retail and Consumer · Beyond the filings
Incident summary
Bee Cheng HiangSep 2026
Not yet quantified
AAttestedBee Cheng Hiang's marketing team prompted an AI tool to write the code for a mass email in April 2025, and the resulting script left all 95,364 recipients' addresses visible to each other. The only test run checked delivery logs, not the actual email that went out. PDPC calls this Singapore's first AI-related breach, but the tool did exactly what it was told. The missing control was a human reading the output before it shipped.
Retail and Consumer
Nearly 100,000 Bee Cheng Hiang customers' email addresses exposed in first AI-related data breach in Singapore
About this record
This incident is beyond the filings: attributed to a company statement, a regulator or court record, or a news report, and graded Attested or Inferred. Every figure links to the source it was read from; if we have read one wrong, tell us at info@hackerinahoodie.com. This index never sums figures across incidents. See the methodology.